Alec's Ice Cream is leaving ~$810K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Alec's Ice Cream
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: ICECREAM10 takes 10% off today
Preview Text: Real ice cream. Clean ingredients. 10% off to start
HERO MODULE
Hero Approach: Direct
H1: Eat It Again
Subhead: Ice cream that loves you back
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You signed up, so here's your 10% off with code ICECREAM10. Good for 14 days. Below are a few places to start.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where Most People Start
Cookies & Cream Culture Cup Vanilla ice cream, chocolate cookies, crackable shell, and a billion live probiotics
GROUNDWORK Coffee Culture Cup Smooth cold-brew coffee ice cream under a dark chocolatey shell, with prebiotics built in
Mint Fudge Brownie Refreshing mint swirled with fudge and chewy brownie bites, no gums or stabilizers
Banana Choco Chunk Regenerative Organic Certified bananas, cinnamon date swirl, dark chocolatey chunks
Pistachio Crunch with Graza Pistachio butter, olive oil, candied pistachios, dark chocolatey flakes
Triple Chocolate Blackout Cookie Organic chocolate ice cream with gluten-free chocolate cookies and a fudge swirl
2
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I made my first batch of ice cream as a kid. And it was exactly what ice cream is supposed to be. Real, simple, and genuinely fun to eat.
Years later, I started reading the labels on what was actually in the freezer aisle. Seed oils. Gums. Stabilizers. Corn syrup. Ingredients I wouldn't keep in my kitchen, somehow ending up in something people eat for pure enjoyment.
That bothered me. Not in an abstract way. In the way where you can't just put the carton back and move on.
So I went back to making it myself. It took a while to get the recipe where it needed to be. Clean label, A2 dairy from grassfed cows, no gums or stabilizers. And still the kind of ice cream that actually tastes like ice cream.
The whole point was to bring back the feeling from when I was a kid. Eating something that felt good going in and felt good after.
That's still the whole point.
If you haven't tried it yet, your 10% off code is ICECREAM10. It's good for another 12 days. Happy to answer any questions if you want to reply.
– Alec
Founder, Alec's Ice Cream
3
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INBOX MODULE
Subject Line: Clean label, still tastes indulgent
Preview Text: Here's what's actually in most grocery store pints
HERO MODULE
Hero Approach: Question
H1: What's in Your Pint
Subhead: The answer might change your freezer
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most ice cream brands don't list what they left out. Alec's does.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Alec's Is Built Different
Infographic: Checklist
- A2/A2 dairy from grassfed cows. Easier on digestion than the A1/A2 blend in conventional ice cream
- Zero seed oils. Most brands, even premium ones, still use them
- Gum-free and stabilizer-free. No carrageenan, guar gum, or locust bean gum holding it together
- Sweetened with Regenerative Organic Certified raw cane sugar. Not corn syrup, not sugar alcohols
- No artificial flavors, colors, or emulsifiers. Nothing you'd need to Google
- Billion+ live probiotics and prebiotic fiber in every Culture Cup. Gut-friendly by design
- Gluten-free across every single flavor
- Named regenerative farming partners with country-of-origin sourcing. Not a vague "sustainably sourced" claim
Products Shown
- Culture Cup: Cookies & Cream. Probiotics, prebiotics, crackable shell
- Culture Cup: Dark Chocolate Honeycomb Crunch. Chocolate-covered honeycomb, live cultures
- Banana Choco Chunk. ROC-certified bananas, cinnamon date swirl
4
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INBOX MODULE
Subject Line: You browsed, code still works
Preview Text: ICECREAM10 expires in 8 days. A few top picks below
HERO MODULE
Hero Approach: Direct
H1: Your Code Works
Subhead: 8 days left on ICECREAM10
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome discount is still active. Use code ICECREAM10 at checkout for 10% off your first order.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Still Worth Trying
Madagascar Vanilla Bean Culture Cup Pure vanilla bean ice cream under a dark chocolatey shell, no shortcuts
GROUNDWORK Coffee Culture Cup Cold-brew coffee ice cream with probiotics, for the person who wants dessert and a reason to feel good about it
Mint Fudge Brownie Mint, fudge, brownie bites, and not a single gum or stabilizer in the formula
Pistachio Crunch with Graza Pistachio butter, olive oil, candied pistachios, and dark chocolate flakes
Triple Chocolate Blackout Cookie Chocolate ice cream, gluten-free chocolate cookies, fudge swirl
5
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INBOX MODULE
Subject Line: Flip the pint, read the back
Preview Text: Read the label. Most brands won't survive it
HERO MODULE
Hero Approach: Question
H1: Side by Side
Subhead: What the label actually shows
Cta Button: Shop Alec's
MODULE 2: TRANSITION COPY
Most premium ice cream brands have great branding and a surprisingly rough ingredient list. Here's what the comparison actually looks like.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Alec's vs. The Freezer Aisle
Infographic: Table
- Dairy type | Alec's: A2/A2 from grassfed cows | Typical brand: A1/A2 from conventional Holstein cows
- Seed oils | Alec's: None. Removed entirely | Typical brand: Common, even in many "premium" products
- Gums and stabilizers | Alec's: Zero. Gum-free across all products | Typical brand: Carrageenan, guar gum, locust bean gum standard
- Sweetener | Alec's: ROC raw cane sugar | Typical brand: Refined white sugar, corn syrup, or industrial blends
- Artificial additives | Alec's: Zero. No artificial flavors, colors, or emulsifiers | Typical brand: Common across conventional and many "clean" labels
- Gut support | Alec's: Billion+ probiotics and prebiotic fiber (Culture Cups) | Typical brand: Not a feature
- Sourcing transparency | Alec's: Named farming partners, certifications, country of origin | Typical brand: Generic supplier relationships, rarely disclosed
- Gluten-free | Alec's: Every flavor | Typical brand: Often contains gluten or shared-facility risk
- Flavor | Alec's: Strong. Multiple media outlets have called it out specifically | Typical brand: Competitive at this price point
Products Shown
- Cookies & Cream Culture Cup. Where most people land first
- Banana Choco Chunk. ROC-certified bananas, cinnamon date swirl, dark chocolate chunks
6
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INBOX MODULE
Subject Line: Billion probiotics, zero gums, one review
Preview Text: Real reactions from people who were skeptical first
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Take theirs
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Clean-label ice cream that actually tastes good sounds too good to be true. These are the reviews from people who thought the same thing.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Actually Say
Infographic: Numbered List
- "The Culture Cups are lower in sugar and calories, but you wouldn't know it from eating them. Especially with the indulgent crackable chocolate shell on top.". Food Editor review
- "The flavor is where this ice cream shot into the stratosphere.". Tasting review
- "All of its flavors are certified organic and you won't find any artificial additives listed among the ingredients.". Ingredient review
- "Some of our go-to brands like Alec's Ice Cream have been longtime proponents of water conservation, so it's nice to know that sustainable, earth-friendly practices will reach the mainstream.". Sustainability review
- "For those who enjoy the soothing properties of lavender, Alec's Ice Cream's Honey Blueberry Lavender flavor is the only way to go.". Flavor-specific review
Products Shown
- Culture Cup: GROUNDWORK Coffee. Cold-brew coffee ice cream, probiotics, dark chocolatey shell
- Culture Cup: Madagascar Vanilla Bean. Pure vanilla bean, crackable shell, clean label
- Mint Fudge Brownie. The one people keep coming back to
7
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INBOX MODULE
Subject Line: ICECREAM10 gone in 48 hours
Preview Text: After that, the 10% off is gone for good
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: 48 hours left on your discount
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Code ICECREAM10 expires in 48 hours. After that, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before It Expires
Cookies & Cream Culture Cup Crackable shell, billion live probiotics, the one that gets reordered most
GROUNDWORK Coffee Culture Cup Cold-brew coffee ice cream with prebiotics, for the person who wants dessert to do something
Dark Chocolate Honeycomb Crunch Culture Cup Dark chocolate ice cream with crunchy chocolate-covered honeycomb pieces
Banana Choco Chunk ROC bananas, cinnamon date swirl, dark chocolatey chunks
Triple Chocolate Blackout Cookie Organic chocolate ice cream, gluten-free chocolate cookies, fudge swirl
Pistachio Crunch with Graza Pistachio butter, olive oil, candied pistachios
8
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Hey. Your welcome discount expires today, and I didn't want it to disappear without saying something.
If you've been on the fence, I get it. There's a lot of "clean" food out there that sounds better than it tastes, and I wouldn't blame you for being skeptical.
But if you've been curious and just haven't pulled the trigger yet, this is probably the nudge. Code ICECREAM10 takes 10% off your first order, and it stops working tonight.
No pressure at all. If the timing's not right, it's not right. I'd rather you try it when you actually want to than feel pushed into something.
That said, if you have any questions about ingredients, flavors, or where to start, just reply here. I check this inbox and I'm happy to help.
Hope to see you in the freezer aisle (or at the front door).
– Alec
Founder, Alec's Ice Cream
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.